Seoul Good
9000%
increase in engagement across 18 locations
Seoul Good is a Korean fried chicken buffet franchise with 15+ locations all over Finland. It is well-loved by both locals and tourists because of its affordable price, wide range of food choices, and multiple locations in shopping malls.
The Challenge
- Inactive social media channels with only 2-3 posts per month
- Heavily dependent on paid advertising to reach new customers
- Inconsistent branding and content quality
- No engagement with the audiences, potential customers, and current customers on social media. Many questions left unanswered that drive potential customers away.
- Franchise partners struggle with attracting customers to lesser known locations.
Meridian’s Approach
- Consistently produce high-quality and highly-engaged video content on Instagram and TikTok to reach new viewers organically
- Convert viewers into customers by creating follow-up informative reply videos that address any customer question, concern, feedback, or compliment directly.
- Improve customer return rate by promoting monthly campaigns timely and consistently making promo content show up on their feed.
- Attract customers to different franchise locations by making localized content, showing directions and introducing each location creatively.
- SEO-optimised both social media profiles and content
- Use consistent branded colors and props throughout all content to make the brand instantly recognizable
Meridian’s Results
Meridian’s Results
9000%
increase in engagement across 18 locations
Within the first 2 months of working, we have helped Seoul Good to completely transform their social media presence and save 100% on paid advertising budget.
- 51% increase in followers
- 8689% increase in engagement
- 500,000+ organic views
- 22.2% engagement rate compared to industry average of 3%
- 80% new customers found Seoul Good via organic social media
- 20+ pieces of high-quality video content published
- 10+ new locations opened
This was just the beginning. Our successful partnership with Seoul Good led to Spartao Group entrusting us with other restaurants in their portfolio, including Itsuyaki on a monthly basis and Miss Yao and Itsudemo on a project basis.
Finland’s strongest organic team? Ask us to prove it.
Tell us who you are, what you sell and what you'd like social media to do for you. We'll reply within 48 hours with first thoughts on where we'd start.
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