Seoul Good
9000%
increase in engagement across 18 locations
Seoul Good is a Korean fried chicken buffet franchise with 15+ locations all over Finland. It is well-loved by both locals and tourists because of its affordable price, wide range of food choices, and multiple locations in shopping malls.
The Challenge
- Inactive social media channels with only 2-3 posts per month
- Heavily dependent on paid advertising to reach new customers
- Inconsistent branding and content quality
- No engagement with the audiences, potential customers, and current customers on social media. Many questions left unanswered that drive potential customers away.
- Franchise partners struggle with attracting customers to lesser known locations.
Meridian’s Approach
- Consistently produce high-quality and highly-engaged video content on Instagram and TikTok to reach new viewers organically
- Convert viewers into customers by creating follow-up informative reply videos that address any customer question, concern, feedback, or compliment directly.
- Improve customer return rate by promoting monthly campaigns timely and consistently making promo content show up on their feed.
- Attract customers to different franchise locations by making localized content, showing directions and introducing each location creatively.
- SEO-optimised both social media profiles and content
- Use consistent branded colors and props throughout all content to make the brand instantly recognizable
Meridian’s Results
Meridian’s Results
9000%
increase in engagement across 18 locations
Within the first 2 months of working, we have helped Seoul Good to completely transform their social media presence and save 100% on paid advertising budget.
- 51% increase in followers
- 8689% increase in engagement
- 500,000+ organic views
- 22.2% engagement rate compared to industry average of 3%
- 80% new customers found Seoul Good via organic social media
- 20+ pieces of high-quality video content published
- 10+ new locations opened
This was just the beginning. Our successful partnership with Seoul Good led to Spartao Group entrusting us with other restaurants in their portfolio, including Itsuyaki on a monthly basis and Miss Yao and Itsudemo on a project basis.
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