TikTok Shop content for brands selling in Europe
TikTok Shop is live in ten European markets, and the Nordics are expected among the next. We make the organic videos and creator partnerships that sell on it, from our office in Helsinki.
What we do
- Product and market check. Which of your products suit TikTok Shop and which market to open first.
- Organic shop content. Product demonstrations, behind-the-scenes and founder videos made for TikTok, posted on your account.
- Creator affiliates. We find, brief and manage creators who post in your customers' language.
- Launch planning. Timing, Sell Across Europe and delivery questions sorted before you list.
- Monthly reporting. Views, product clicks and sales, with what we'll test next.
Who it's for
- E-commerce brands in beauty, health, home and consumer tech
- Nordic brands that want to sell into the ten TikTok Shop markets now
- International brands that want to be ready when TikTok Shop reaches Finland
Why organic
The content that sells on TikTok Shop looks and feels like organic TikTok, and repurposed ads typically underperform (Common Thread Collective, 2026). Organic is all we do: our clients' content has reached 110M+ organic views. Read more in our guides to selling cross-border on TikTok Shop in Europe and TikTok Shop in Finland.
Questions people ask
Is TikTok Shop available in Finland?
Not yet. It runs in Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Poland, Spain and the UK.
Do you run TikTok ads?
We focus on organic content and creators. The videos that work organically make strong ad material for your paid team or partner.
Talk to us
Tell us what you sell and where. We'll reply within 48 hours with first thoughts on which market to open first. Get in touch.