The Challenge
- Low marketing budget with 0 paid ads
- Banh Mi is a new food concept in Finland with strong established competitors like Subway
- Practically zero foot traffic during winter
- Aggressive expansion goals with a new brand and little brand recognition
Meridian’s Approach
- Founder-led content: Instead of pretty food shots, we position Bamilami’s owner Tai as the relatable face of the brand. His authentic journey from a struggling food truck owner to a successful business owner entertain and inspire viewers while subtly promoting the business.
- Authentic storytelling: We don’t just post about sandwiches. We create advanced stories that people couldn’t stop sharing, from behind-the-scenes struggles to celebration moments. This made viewers feel invested in Bamilami's success and naturally turned them into devoted customers.
- Community engagement: Every single comment, question, or concern becomes content. We turn customer interactions into follow-up videos, showing we actually care and listen to our community. Creating a loyal customer base that is ready to support every new expansion or product launch.
- Strategic SEO integration: Optimized every caption, hashtag, and profile element to ensure Bamilami is top-of-mind when it comes to sandwich brands.
Meridian’s Results
Meridian’s Results
45k
followers from fierce community-building
We built Bamilami’s social media presence and branding from the ground up, organically. From a completely unknown brand to a beloved local food stop, then to the most recognizable and most followed restaurant in Finland.
- 35,000 followers on TikTok, 9000 followers on Instagram
- 50+ viral videos from 100,000 to 23,000,000 views
- Sold out grand openings at 4 locations with only social media promotions
- 10.5% engagement rate on TikTok (compared to industry average of 3%)
- 0 advertising spend, every customer and follower acquired organically through social media
- Build a cult-like following ready to support every expansion
- Generate massive foot traffic and revenue without paid ads
Finland’s strongest organic team? Ask us to prove it.
Tell us who you are, what you sell and what you'd like social media to do for you. We'll reply within 48 hours with first thoughts on where we'd start.
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