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Hua Du
Hua Du is a popular chain of Asian restaurants in Finland, specializing in large, all-you-can-eat buffets that combine Chinese cuisine, sushi, and interactive dining experiences like hot pot and BBQ.
The Challenge
Hua Du, a chain of Chinese hotpot and BBQ restaurants in Finland, was relaunching their Esplanadi location with a new buffet concept after weeks of closure due to renovation. With only a short window to the relaunch, Hua Du needed to generate significant buzz, clarify their new concept, showcase their offerings, and drive immediate bookings.
Meridian’s Approach
Meridian leveraged our extensive network and expertise to plan and execute a high-impact pre-opening VIP event:
Tapping into our influencer network
We drew upon our long-standing relationships with Helsinki's top influencers to curate a diverse, high-profile guest list that would maximize reach and engagement. From nano content creators (2k-10k followers) to macro influencers (100k+ followers), from Finnish to Chinese, international, fashion, food, and lifestyle influencers, we ensured a wide range of voices and audiences.
Meticulous influencer selection
Through extensive influencer research and insights, we identified and invited influencers who were the most relevant and authentic fit for Hua Du's brand and target audience, ensuring the event content would resonate with potential diners.
Crafting a shareable event experience
Every aspect of the event was designed to be highly engaging and content-worthy. From the welcome mingles to the dedicated photo corner and content creation table showcasing the most photogenic dishes, we created an environment that encouraged sharing and storytelling.
Comprehensive event support
We dedicated a 7-person team to ensure a flawless event, covering photography, guest coordination, content creation support, and overall smooth operation. This allowed influencers to focus on experiencing and sharing the best of Hua Du.
Meridian’s Results
Meridian’s Results
Meridian's approach delivered powerful results for Hua Du:
Strong organic sharing
100+ Instagram stories, 60% of attending influencers posted feed content about the event without any payment or obligation, a testament to the event's impact and Meridian's influencer relationships.
Extensive content library
The event generated 1000+ professional photos and 30+ pieces of user-generated content, providing Hua Du with diverse, evergreen assets for ongoing promotion across paid ads, in-restaurant displays, and organic social posting.
Swift business impact
The buzz from the event translated into fully booked tables for weeks after the reopening, demonstrating the immediate, tangible impact of Meridian's strategy.
The event not only drove immediate bookings but also provided a wealth of assets for ongoing promotion, ensuring Hua Du's new concept would stay top-of-mind long after the doors reopened.
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