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Augusta Nordic
Augusta Nordic is a Finnish, family-owned FemTech company specialized in sustainable, premium intimate wellness products designed for sensitive skin, particularly during perimenopause and menopause. Their products are manufactured in Finland, using natural Nordic ingredients, and focus on preventing and treating issues like dryness.
The Challenge
Augusta Nordic needed a TikTok strategy that could do more than just create visibility. As a two-founder business run by sisters, they didn’t have the time or internal resources to produce enough content consistently, and they also needed help understanding how TikTok works for a sensitive intimate-care brand.
They needed:
- A content strategy that could build a community around the brand.
- Careful wording and platform-safe creative execution.
- Clear communication of product value without sounding overly promotional.
- A way to reach a very specific target audience in Finland and beyond.
Meridian’s Approach
Meridian built Augusta Nordic’s TikTok strategy around three content pillars designed to educate, build trust, and make the brand feel human.
The Robe Talk
- A street-interview format hosted by an influencer, Chris Myrdal, in a robe.
- Used to expose how little people know about women’s intimate health and menopause.
- Created a playful entry point into a taboo topic while inviting broader participation in the conversation.
Founders Video Podcast
- Positioned founders Heli and Mira as direct, no-nonsense voices in the category.
- Focused on cutting through misinformation and explaining what actually helps.
- Included content like FAQ replies, debunking marketing fluff, and reacting to bad intimate-health advice online.
Aesthetic Product Content
- Showed the product in a visually elevated, lifestyle-driven setting.
- Helped communicate the brand values in a TikTok-native way.
- Made the product feel aspirational, premium, and relevant to the audience it was built for.
We used performance learnings to refine the strategy month by month. The content reports showed strong traction for The Robe Talk format, a Finnish audience base, and a clear appetite for educational and credible women’s health content.
Meridian’s Results
Meridian’s Results
The campaign helped Augusta Nordic establish a stronger TikTok presence and better understand what kind of content resonated most with their audience.
The performance report showed that The Robe Talk was the best-performing pillar, driving the most views and likes.
Data showed that most traffic came from Finland even without location targeting, which gave the brand a strong local base for future growth.
We also provided all the final materials to Augusta Nordics, which they used for posting on Instagram. These posts performed great there too, reaching 11k views per video.
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Our team’s all ears (and ideas).
If you have a company or project you'd like to get some marketing help for, we've got you covered.Let us know who you are and what your context is — we'll get back to you within 48 hours.
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